Corporate communication has developed a parallel vocabulary. Here is the translation guide for the phrases you encounter most often.

Meeting phrases

"Let's take this offline" → Let's discuss this separately, not in this meeting. Sometimes means: I don't want to discuss this in front of everyone.

"Let's circle back" → Let's return to this later. Often means: I am deferring this indefinitely. See: Why "Let's Circle Back" Rarely Means Today.

"We need to align on this" → We need to agree. Sometimes means: I need you to agree with me.

"Let's put a pin in that" → Let's pause this topic. The pin is rarely retrieved.

"That's a great question" → I need a moment to think about how to answer this.

Project phrases

"We're in a good place" → Things are acceptable. Not necessarily good. Acceptable.

"We're making progress" → Something has happened. The amount and direction of progress are not specified.

"We're on track" → We are meeting the current schedule. This may or may not reflect the original schedule.

"There are some moving parts" → The situation is complicated and not fully under control.

"We're working through some challenges" → There are problems. The nature and severity of the problems are not specified.

Organizational phrases

"We're going through a transformation" → Significant changes are underway. The specifics will be communicated as they are finalized.

"We're focused on our people" → Something is changing about how people are managed. May be positive. May not be.

"We're creating a more agile organization" → The organizational structure is changing. Teams may be reorganized.

"We're investing in innovation" → Resources are being allocated to new initiatives. The nature of those initiatives is not specified.

The pattern: Corporate phrases tend to be abstract where specific language would create accountability. The translation is usually: find the specific thing that will be different, and that is what the phrase means.

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